Ads gone bad
Sep 8th, 2008 | By Greg | Category: Marketing buzz, This is just hilarious, What's your take?Recently Bloggingstocks collected a number of “ads gone bad” - ads which contained (or even centered on) objectionably or inappropriate content (see also: MIT lab for brand cultures.) In some of these cases it’s actually hard to know if the faux-pas was intentional, a way to wink at the audience or create buzz - or if it simply was one of those “unclear on the concept” moments at some ad campaign meeting.
One great example is how McDonald’s segued from “I’m loving it!” - an excellent concept and a great campaign - to its evil twin, “I’d hit that!”
iMockery came up with some great parody ads for it, including “I’d hop on that like it was prom night” and “I’d get my freak on with it!” - but you gotta see the ads iMockery made, my words don’t do them justice:
It put me in mind of the “eat meat” bumper stickers put out by Carl’s Jr. somewhere near 2002, which of course degraded rapidly into “eat me” on cars all over San Diego.
Anyway, BloggingStocks’ survey results point to “monumental gaffe” rather than “savvy marketing” - what do you think? (I’m not going to run a redundant poll over the one already at BloggingStocks - but I welcome your comments!)
* Photo from CarbonNYC’s photostream, at Flickr
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