All entries by this author

Should we give it away for FREE?

Jan 5th, 2009 | By Greg | Category: Marketing, Marketing buzz, Strategic Marketing, Viral Marketing, Web buzz, What's your take?, Word of Mouth Marketing

If you listen to Chris Anderson, FREE is the new business model to adopt. Chris’ article on Wired! magazine used the Gillette story to propose an age where movies would be distributed free-of-charge to the consumer, and theaters would only make money on the concessions. He mentions Gmail as a free offering from Google, and [...]



Google tracks the flu

Jan 5th, 2009 | By Greg | Category: Google-related, Search Engines, Woo the seekers (SEO)

Google never ceases to amaze me.
Knowing the importance of curbing the spread of the flu, the folks at Google have come up with this Flu Tracking page.
The way it works, apparently, is that as millions of users around the world search for health information online every week, Google tracks flu-related searches.
The folks at Google say [...]



Ads gone bad

Sep 8th, 2008 | By Greg | Category: Marketing buzz, This is just hilarious, What's your take?

Recently Bloggingstocks collected a number of “ads gone bad” - ads which contained (or even centered on)  objectionably or inappropriate content (see also: MIT lab for brand cultures.) In some of these cases it’s actually hard to know if the faux-pas was intentional, a way to wink at the audience or create buzz - or [...]



Fed up with Social Networks?

Sep 7th, 2008 | By Greg | Category: Social Networks, Woo the Social Media

You got an invite to Hi5. You got an invite to Plaxo. You got an invite to Friendster! A friend wants you to follow her on Twitter. You coworker tells you to check out her MySpace. Your wife put your kids’ pics on FaceBook. An old friend is on eConozco, and another just got on [...]



Go incognito!

Sep 6th, 2008 | By Greg | Category: Google-related, Software tools, Tools, Web buzz

Do you share your computer with a roomie? Do you loan you laptop to friends? Without going into too much detail about your personal life, let’s just say that you might not want everyone to see every site that you’ve ever visited.
You wouldn’t want an acquaintance to start typing in the URL bar and have [...]



An ad about nothing

Sep 6th, 2008 | By Greg | Category: Strategic Marketing, Viral Marketing, Word of Mouth Marketing

TechMeme , PC World and ZDNet all scratch their heads and turn their noses at the “Bill & Jerry show” (as I’ve affectionately named the new Microsoft ad.) Meanwhile, I grin and bow a low bow.
I think it’s brilliant. Why?
Well, for one thing, it’s got everyone talking about it. It’s got everyone trying to figure [...]



Chrome, baby!

Sep 5th, 2008 | By Greg | Category: Google-related, SEO-SEM buzz, Search Engines, Web buzz, Woo the seekers (SEO)



Sites That Soar, or how to give your blog an extreme makeover

Sep 3rd, 2008 | By Greg | Category: Blogging tools

This great little eBook is exactly what I used to create this very blog.

This great eBook takes you step-by-step through the implementation of a great-looking WordPress theme.



Tweaking my blog, while Evan w…

Sep 1st, 2008 | By Greg | Category: Twitting in

Tweaking my blog, while Evan watches Ben 10.



Testing Videocast 1

Aug 31st, 2008 | By Greg | Category: Videocast

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.