Should we give it away for FREE?
Jan 5th, 2009 | By Greg | Category: Marketing, Marketing buzz, Strategic Marketing, Viral Marketing, Web buzz, What's your take?, Word of Mouth MarketingIf you listen to Chris Anderson, FREE is the new business model to adopt. Chris’ article on Wired! magazine used the Gillette story to propose an age where movies would be distributed free-of-charge to the consumer, and theaters would only make money on the concessions. He mentions Gmail as a free offering from Google, and [...]






