Things that make me go hmmm

Should we give it away for FREE?

Jan 5th, 2009 | By Greg | Category: Marketing, Marketing buzz, Strategic Marketing, Viral Marketing, Web buzz, What's your take?, Word of Mouth Marketing

If you listen to Chris Anderson, FREE is the new business model to adopt. Chris’ article on Wired! magazine used the Gillette story to propose an age where movies would be distributed free-of-charge to the consumer, and theaters would only make money on the concessions. He mentions Gmail as a free offering from Google, and [...]

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Ads gone bad

Sep 8th, 2008 | By Greg | Category: Marketing buzz, This is just hilarious, What's your take?

Recently Bloggingstocks collected a number of “ads gone bad” - ads which contained (or even centered on)  objectionably or inappropriate content (see also: MIT lab for brand cultures.) In some of these cases it’s actually hard to know if the faux-pas was intentional, a way to wink at the audience or create buzz - or [...]

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