Complaints, complaints, complaints!
Joel Comm just wrote a post about dealing with complaints. While I thought his post touched on some good points, it seemed to me that it missed a few nuances to the story. I posted a comment, which I’m also printing here. (You can see Joel’s original post here.) 1) First and foremost, every complaint [...]
Why Mike likes Suresh (Remember your customers)
Mike is an internet marketer who blogs from the Canary Islands (Mike, I’ll visit you someday!) He recently wrote an interesting post about the importance of CRM and databasing your customers. Now, the cool thing is that Suresh, the guy who sold Mike his watch strap and a fax machine, runs this database in his [...]
Superbowl has the funniest ads!
Superbowl is coming! I’m not really into football (like, at all); however: one staple of the Superbowl is the best and funniest commercials are aired. And I am into marketing, and I am very much into funny. Once those commercials hit the web I’ll be posting them here. In the meantime, here are some hilarious [...]
Should we really give it away for FREE?
If you listen to Chris Anderson, FREE is the new business model to adopt. Chris’ article on Wired! magazine used the Gillette story to propose an age where movies would be distributed free-of-charge to the consumer, and theaters would only make money on the concessions. He mentions Gmail as a free offering from Google, and [...]