Marketing

Should we give it away for FREE?

Jan 5th, 2009 | By Greg | Category: Marketing, Marketing buzz, Strategic Marketing, Viral Marketing, Web buzz, What's your take?, Word of Mouth Marketing

If you listen to Chris Anderson, FREE is the new business model to adopt. Chris’ article on Wired! magazine used the Gillette story to propose an age where movies would be distributed free-of-charge to the consumer, and theaters would only make money on the concessions. He mentions Gmail as a free offering from Google, and [...]

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An ad about nothing

Sep 6th, 2008 | By Greg | Category: Strategic Marketing, Viral Marketing, Word of Mouth Marketing

TechMeme , PC World and ZDNet all scratch their heads and turn their noses at the “Bill & Jerry show” (as I’ve affectionately named the new Microsoft ad.) Meanwhile, I grin and bow a low bow.
I think it’s brilliant. Why?
Well, for one thing, it’s got everyone talking about it. It’s got everyone trying to figure [...]

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